Covers and how to appeal to all audiences

Covers differ from country to country. In printed books, the same book has many different covers all over the world. The different covers we see regularly is between US and UK covers. 

In South Africa we have traditionally mostly seen UK covers, but we are being exposed to US covers more an more because of ebooks and Amazon. In my course at Oxford Brookes we did a whole section on the difference between the two, but this is all changing now. How does a publisher appeal to both audiences now that we have ebooks?

So, which covers do you prefer? 

US vs UK

From The Millions

US vs UK

From Wondrous Reads

US vs UK

From Flavorwire

And would you ever go for a Japanese cover?

 Game of Thrones

 Twilight

1Q84

Thanks Litreactor for this comic relief (especially the Twilight one). 

Help choose a cover!

There is dissent in the office... We are looking for a generic cover design for our shorter stories and can’t decide. Please help us. Which one do you like best? Click here to vote. You'll be sent to our Facebook page to vote, do it, do it now!

* These are fictional titles and names for now. The photos will change depending on the story. 

For more info on what we will be publishing, go to www.word-smack.com